Every summer, Paris is witness to a bicyclist in a famous yellow jersey barreling down the Champs-Élysées, leading a tired and bedraggled horde of cyclists through the iconic city. Crowds of fans and onlookers have gathered to cheer their arrival at the finish line. The riders are tired but triumphant, on an adrenaline rush, at the end of a journey having cycled for hundreds kilometers through a vast geographical terrain. But this time this isn’t a scene from the Tour de France. In fact, cyclists on this day far outnumber the tour’s racers. And they are all in yellow jerseys, the yellow jersey of Team Rynkeby, one of the most celebrated fundraising trips from Scandinavia.
Through BetterNow, various teams from Scandinavia are continuously reaching out to raise awareness, generate much-needed funds, and to inspire others to join their cause in the best way that they can.
