Last week I was googling around and came across a couple of blog post that caught my eye. It is probably something that many charities don’t really think about, but that will help them to distribute their time right and put all the energy on the right things.
In order to get the most out of the communication with your donors it is crucial that you keep your record of mail contacts clean and up-to-date. How can you make your response rates more effective and lower your bounce rates? The topic might not be the first thing that comes to mind, but once you have got this be sure that your membership lists will be much easier manageable and your communication efforts will have the most effect!
