Most people associate storytelling with the old, classical fairy tales, but within the communications industry it has long been a known and used discipline. We all tell stories about who we are, and what our values are. It is something that is deeply rooted in us as human beings.
To tell the good, relevant stories which capture your receivers and create a relationship, is not just something that companies can take advantage of. As an online fundraiser, you too can use this method so that your network will be even more willing to support your fundraiser. But you have to know something about storytelling and practice it. By learning some basic principles, you too can learn the art of storytelling.
